CLIENT
JE Guth
PROJECT
Branded Commercial
CATEGORY
Commercial
DELIVERABLES
Ad for Gallery Night
THE BRIEF
JE Guth, a Milwaukee-based fashion designer, needed a commercial that captured the craftsmanship and identity of his clothing line ahead of a Gallery Night showcase. The piece had to feel as intentional as the garments themselves, elevated, textural, and true to the brand.
OUR APPROACH
We shot entirely in Jordan’s own studio, using the space itself as part of the visual identity. The environment already reflected his aesthetic, clean, deliberate, confident, so we leaned into it rather than building a separate set. The result was a piece that feels native to the brand, with creative decisions driven by the same attention to detail Jordan puts into every piece he makes.
THE RESULT
The commercial launched ahead of Gallery Night and helped drive significant foot traffic to JE Guth’s showcase. The piece has since become a core asset for the brand’s digital presence, demonstrating how focused, well-crafted video can elevate an independent label.