CLIENT
Milwaukee Brewers
PROJECT
Branded Social Media Campaign
CATEGORY
Social Media Campaign
DELIVERABLES
3-4 Minute Interview Video with cuts for Social Media
THE BRIEF
The Milwaukee Brewers wanted to document a community-focused mural initiative and turn it into content that would resonate with a younger, more local audience. The goal was to position the Brewers as more than a baseball team, as an organization invested in the culture and neighborhoods of Milwaukee.
OUR APPROACH
We embedded with the project over multiple days, documenting the mural installation at Little Village from first brushstroke to finished wall. Rather than just showing the final product, we captured the full journey, the artists at work, the neighborhood reacting, and the energy of the launch event. The storytelling was built around the process, not just the outcome.
THE RESULT
The piece gave the Brewers a new kind of social content, one that connects the team to the city beyond the ballpark. For an organization already known for strong social media presence, this project extended their brand into community storytelling and reinforced their role in Milwaukee’s cultural fabric.